Features and Benefits
VibeMetrix is a powerful browser-based tool for managing your reputation and responsibly promoting your message in the blogosphere. Easy to learn and use - with no technical expertise required - VibeMetrix automates the process of tracking relevant posts about your area of interest and facilitates your contributing to the conversation. Once you've tried VibeMetrix we doubt you'll ever want to return to manual searching and tracking again.
Monitor, manage and protect your brand's reputation. In case you've been napping, the world of public relations has mutated into something more complex, nuanced, interactive and interesting. In the old days - say, a couple of years ago - there might have been a handful of prominent journalists, columnists and analysts covering your space. Now there are potentially hundreds of highly influential bloggers. You're either contributing to and helping shape that conversation or you're not. But rest assured someone - your competitor, perhaps - is.
Stay on top of what they're saying and how you're responding. Now, wanting to join in the conversation is all fine and good. Actually doing it is another thing - in fact, it's hundreds of other things. Keeping track of who's saying what - and what you've posted, to which blog, and when - is a task best not done by hand. VibeMetrix helps you keep an annotated record of all postings, sortable by blog, by date, etc. So you'll never find yourself in the self-defeating position of posting the same message to the same blog simply because you forgot you'd already said it previously.
Handle up to five campaigns. A campaign is a topic area on which you keep track of discussions and hope to have influence. For example, if your company has five products, perhaps each would have its own campaign comprised of keywords including your brand, your competitors’ brands, phrases from your category, etc. Each campaign can accommodate up to 100 keywords. Each account may contain up to 100,000 saved results.
Report on the results of all your hard work. Public relations used to be a dark art - no one could easily or adequately describe the results. No longer. Now you can generate reports, in a variety of formats, describing who's saying what, what you said, what happened after that, etc. VibeMetrix helps you quantify the return on your public relations investment instead of just relying on gut feel.
Easy to use - start working immediately. Using VibeMetrix is as easy as pointing and clicking - the learning curve is minutes, not days. All the hard work gets done behind the scenes, automatically - so you can focus on strategy and results. There is nothing to download or install. You can work entirely in the browser of your choice.
Use VibeMetrix intelligence to make your AdWords smarter. An ancillary - but extremely valuable - benefit of VibeMetrix is that, by tapping into the pulse of the net and giving you a picture of what people are saying, the work you do on VibeMetrix will inform your keyword selection in AdWords, Yahoo Search Marketing and other keyword-driven activities. VibeMetrix uses the same keyword syntax as Adwords, so you'll waste less money on trial and error keyword development - you'll have hard data instead of guesswork. Naturally, your knowledge of real world keyword usage will inform your organic search optimization as well.
All that - and yet right now VibeMetrix costs just $199/month (normally $249). Isn't time you started taking social marketing seriously?